For each auction, we analyze dozens of features to run effective UA and retargeting campaigns. Processing over 2.5M QPS (ad requests per second), our in-house DSP is integrated with all the major exchange platforms.
This allows us to effectively target ads to the right audiences and improve the overall effectiveness of our campaigns, even without IDFA. With this information, we can model and bid based on the contextual distance between each app pair. Our platform’s machine learning-powered natural language processing (NLP) enables us to understand the contextual relationship between these apps in great detail. SKAdNetwork campaigns processįor post-iOS 14.5 / SKAdNetwork campaigns, we use a contextual distance approach to determine the relationship between the partnered advertiser apps and the apps where the ads are shown.
The ultimate goal of the campaign was to bring users to the app who would convert by making an FTD (First-Time Deposit), with a certain CPA being a KPI of the campaign.
Campaign scaling in 3 months Campaign goals
